‘Quarter of UK retailers struggling to supply Black Friday offers’

1 / 4 of UK retailers are struggling to supply Black Friday offers this 12 months as they grapple with inflation and provide chain points, a survey suggests.

alf of outlets (50%) are involved about this 12 months’s gross sales weekend, citing transport prices, provide chain points and inflation, with 30% fearing they can’t fulfil a spike in demand for items and 25% saying they’ll battle to supply vital Black Friday reductions.

Virtually half (47%) have invested in early promoting campaigns in an effort to keep away from a run on inventory and to minimize expectations of massive gross sales with out harming their backside line, the ballot for cost options supplier discovered.

This 12 months’s essential festive gross sales interval appears to be like set to be sophisticated by challenges which can be past most retailers’ managementMoshe Winegarten,

Nonetheless, shoppers seem decided to profit from this 12 months’s festive season after final 12 months’s Covid-related restrictions, with 41% saying they’ve began their seasonal buying early to keep away from disappointment.

Greater than a 3rd (36%) say they’re involved that gadgets they need to purchase this festive interval might be out of inventory and 28% are frightened that the gadgets they’ve already ordered on-line is not going to flip up in time for Christmas.

By early November, 50% of UK retailers reported a “particular early uptick” in seasonal gross sales.

Moshe Winegarten, retail sector lead at, stated: “This 12 months’s essential festive gross sales interval appears to be like set to be sophisticated by challenges which can be past most retailers’ management.

“Slightly than being a giant bang second, we are able to count on this 12 months’s festive buying season to begin earlier, be extra sustained, and outlined by higher-level transactions.”

There are indicators, nevertheless, that, whereas spending could also be much less concentrated over the Black Friday weekend, this 12 months’s longer festive gross sales interval may nonetheless be a worthwhile one for retailers.

Half of UK retailers (52%) count on that buyers will spend extra this Christmas than they did in 2020.

And if they’ll encourage a gentle stream of visitors over a chronic buying season there’s trigger for optimism that revenues might be wholesome and {that a} barely muted Black Friday may truly make for a smoother expertise all spherical.

In the meantime, much less impulsive buying and a heightened consciousness of transport complexities might have some upsides as 71% of British shoppers say they haven’t any intention of returning a single merchandise purchased on-line this Christmas.

– Opinium surveyed 252 retailers and a pair of,000 UK adults between October 29 and November 8.

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