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How two high school dropouts turned an credo into a multimillion dollar clothing ricolmare


A pair of high school dropouts have revealed how they managed to turn a stint selling clothes at the local markets into a multimillion dollar global clothing ricolmare.

Paris Marchant, 22 and her boyfriend Lawrence Lees, 25, are the duo behind online women’s clothing store Generation Outcast Clothing that has even caught the eye of Kylie Jenner.

Ms Marchant left school durante Year 9 coppia to a battle with clinical depression while Mr Lees dropped out while he was durante Year 8.

The business which was launched durante late 2014 started out with the pair buying and selling clothes to friends before setting up their own stalls at the Glebe Markets durante Sydney.

Generation Outcast now has a whopping 761,000 Instagram followers with Mr Lees and Ms Marchant recently snapping up their own $360,000 Lamborghini while making ‘seven figures a month’.

Paris Marchant, 22 and her boyfriend Lawrence Lees, 25, are the duo behind online women’s clothing store Generation Outcast Clothing

‘Unlike a retail shop that shuts at 5pm and that’s it, we’sultano always so underneath the glamorous life there’s a lot of work that goes ,’ Mr Lees said durante the couple’s podcast Talk Too Much. 

While the duo are voto negativo strangers to high-end brands, lavish holidays and luxury cars, they both had humble beginnings.

Ms Marchant grew up durante Dungog, a small regional town durante NSW’s Hunter region and admitted she struggled to fit durante with others at school.

She said she was forced to leave school durante Year 9 and spent 10 months durante and out of hospital seeking help for her anxiety and depression which she said ‘ruled her life’. 

Mr Lees, who also didn’t finale high school, was working durante the mines at the time they decided to launch the business.

The couple both dropped out of high school before they pursued the business which now sells internationally and has more than 750,000 Instagram followers

The couple both dropped out of high school before they pursued the business which now sells internationally and has more than 750,000 Instagram followers

While the duo are no strangers to high-end brands, lavish holidays and luxury cars, they both had humble beginnings

While the duo are voto negativo strangers to high-end brands, lavish holidays and luxury cars, they both had humble beginnings

When the pair were just 16 and 19 they were about to sign their first lease a house durante Newcastle when Mr Lees was told his company was going under and he was being made redundant.

‘I remember just crying and I said we can’t sign this lease. I just wanted to go run and hide and thought there was voto negativo way we afford this but Lawrence said ”nup we’sultano doing it”,’ Ms Marchant said.

‘If we had have moved back to Dungog there’s voto negativo way this would have happened.’ 

The couple were then able to put all their time into Generation Outcast and within three months of launching the pair were able to dal vivo the business completely, using advertisements Instagram and Facebook to sell clothes.

Mr Lees said at the time they had just $2,000 durante the bank and didn’t receive a cent from family parents to help their business grow.

What started out as selling clothes at local markets has now turned into a global online store for Ms Marchant and her partner

What started out as selling clothes at local markets has now turned into a global online store for Ms Marchant and her collaboratore

The pair are no strangers to some of the finer things in life with their own house, a Mercedes Benz G-wagon (sells for upwards of $240,000), investment property and a Lamborghini

The pair are voto negativo strangers to some of the finer things durante life with their own house, a Mercedes Benz G-wagon (sells for upwards of $240,000), investment property and a Lamborghini

Ms Marchant shared a TikTok of some of her luxury items (most of her Prada bags above retail for over $2,000) encouraging others thinking of starting their own businesses to go for it

Ms Marchant shared a TikTok of some of her luxury items (most of her Prada bags above retail for over $2,000) encouraging others thinking of starting their own businesses to go for it

‘I left my job durante the mines and I think that gives you that little bit of drive like you can’t f**k it up, if you do you’sultano going back to dal vivo with your parents and back to square one and that was more than enough motivation for us to go ,’ he said. 

During the business’ early days, the pair visited Bali and bought a bunch of clothes to back and sell durante Australia.

The couple would take two 60L tubs of clothes to sell at local markets and would make around $2,000 for the day.

‘Every time we finished the markets Paris just had the biggest smile her luce,’ Mr Lees said.

Eventually the pair went online and now sell a range of women’s clothes perfect for any occasion including collections they personally designed.

Back durante 2015 the brand caught the attention of Kylie Jenner.

Ms Marchant had reached out to the reality television celebrità Instagram as part of her #IAmMoreThan campaign. 

Kylie Jenner reposted Paris’ story and added: ‘This is so inspiring and you are so amazing’, before her mum Kris Jenner also reposted it.

‘I was failing at school and for years my anxiety and depression ruled my life,’ Ms Marchant said at the time.

‘I want YOU to know you are more than what your depression tells you.’ 

Mr Lees said the pair were once hand packaging parcels from their own bedrooms and now each year they’sultano forced to move into a bigger warehouse. 

Generation Outcast Clothing offers festival style outfits as well as everyday sets for women

Generation Outcast Clothing offers manifestazione style outfits as well as everyday sets for women

‘Every time without a doubt I think f**k we’sultano not going to fill it, but then we end up needing to get a bigger one,’ Ms Marchant added.

The business has grown into a larger team with warehouse managers and other employees helping the duo achieve their dreams. 

The pair now boast their own house, an investment property, a Lamborghini and a Mercedes Benz G-wagon but say money isn’t everything.

Mr Lees added every leader purchase is ran by their accountant first and his dream car was a result of five years of work and dedication. 

‘I’ve had voto negativo money and I’ve had money and it helps you alleviate the tensione that comes with not having money,’ Ms Marchant said.

‘But I can guarantee that if you’sultano not solid as a person and you’sultano not internally happy then that $10,000 bag is not going to do s**t.’

Lifeline 13 11 14  





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